The challenge: navigating international employment law in unfamiliar markets
As Cogstate's global footprint expanded, the Australian-based company needed to hire talent in new countries — fast. But expanding into international markets meant navigating complex local employment regulations, establishing legal presence, managing payroll and taxes, administering benefits, and maintaining compliance across jurisdictions where the team lacked direct expertise. The stakes were high: missteps could jeopardize both operations and the ability to attract top candidates.
Cogstate turned to a local HR consulting firm for guidance, which recommended G-P — a recognized leader in the global employment industry — as an employer of record (EOR) partner.
The solution: a trusted EOR partner to manage global employment complexity
By partnering with G-P EOR, Cogstate gained the compliance infrastructure and expert support needed to hire and retain international team members with confidence. G-P handles legal presence establishment, payroll, taxes, benefits administration, and ongoing regulatory compliance — ensuring that local terms and conditions are met in every market where Cogstate operates.
Beyond compliance, G-P helps Cogstate create a cohesive employee experience across borders, ensuring global team members feel integrated into company culture from day one.
Knowing that local terms and conditions are meticulously complied with is so helpful. Employment law can be challenging to navigate in countries where you lack familiarity. With G-P's support, we confidently ensure compliance. This helps us engage with the best candidates for the job even in new geographical areas.
Jessica Teunissen
Manager, People & Culture at Cogstate
The impact: global talent access and a unified team culture
With G-P managing the complexity of international employment, Cogstate's leadership team can focus on what matters most: finding and retaining the best people, wherever they are in the world.
The partnership has also smoothed the path for existing team members who choose to relocate, reducing friction and supporting continuity.
"No matter the country they reside in, our team members receive comprehensive support," Teunissen said. "We love that our international team members feel fully integrated into our daily operations and are embraced as part of our 'family,' regardless of employment details being managed by G-P."
Key outcomes include:
- Reduced compliance risk and uncertainty in international markets
- Expanded talent pipeline beyond geographic boundaries
- Seamless support for employee relocations
- Stronger sense of belonging and cultural integration for global team members
Cogstate will continue to engage with the best candidates for the job regardless of geographical boundaries. Our partnership with G-P helps us attract fresh talent. G-P also allows us to support the seamless transition of our existing team members should they opt to relocate, ensuring satisfaction, ongoing professional development, and sustained growth for our organization.
Jessica Teunissen
Manager, People & Culture at Cogstate
