The challenge: navigating international employment law in unfamiliar markets

As Cogstate's global footprint expanded, the Australian-based company needed to hire talent in new countries — fast. But expanding into international markets meant navigating complex local employment regulations, establishing legal presence, managing payroll and taxes, administering benefits, and maintaining compliance across jurisdictions where the team lacked direct expertise. The stakes were high: missteps could jeopardize both operations and the ability to attract top candidates.

Cogstate turned to a local HR consulting firm for guidance, which recommended G-P — a recognized leader in the global employment industry — as an employer of record (EOR) partner.

The solution: a trusted EOR partner to manage global employment complexity

By partnering with G-P EOR, Cogstate gained the compliance infrastructure and expert support needed to hire and retain international team members with confidence. G-P handles legal presence establishment, payroll, taxes, benefits administration, and ongoing regulatory compliance — ensuring that local terms and conditions are met in every market where Cogstate operates.

Beyond compliance, G-P helps Cogstate create a cohesive employee experience across borders, ensuring global team members feel integrated into company culture from day one.

"
Il est très utile de savoir que les conditions locales sont scrupuleusement respectées. Le droit du travail peut être difficile à appréhender dans les pays que vous ne connaissez pas bien. Avec le soutien de G-P, nous assurons la conformité en toute confiance. Cela nous permet d'entrer en contact avec les meilleurs candidats pour le poste, même dans de nouvelles zones géographiques.

Jessica Teunissen

Manager, People & Culture chez Cogstate

The impact: global talent access and a unified team culture

With G-P managing the complexity of international employment, Cogstate's leadership team can focus on what matters most: finding and retaining the best people, wherever they are in the world.

The partnership has also smoothed the path for existing team members who choose to relocate, reducing friction and supporting continuity.

"No matter the country they reside in, our team members receive comprehensive support," Teunissen said. "We love that our international team members feel fully integrated into our daily operations and are embraced as part of our 'family,' regardless of employment details being managed by G-P."

Key outcomes include:

  • Reduced compliance risk and uncertainty in international markets
  • Expanded talent pipeline beyond geographic boundaries
  • Seamless support for employee relocations
  • Stronger sense of belonging and cultural integration for global team members
"
Cogstate continuera à s'engager avec les meilleurs candidats pour le poste, indépendamment des frontières géographiques. Notre partenariat avec G-P nous aide à attirer de nouveaux talents. G-P nous permet également d'assurer la transition en douceur des membres de notre équipe actuelle s'ils choisissent de déménager, ce qui garantit la satisfaction, le développement professionnel continu et la croissance soutenue de notre organisation.

Jessica Teunissen

Manager, People & Culture chez Cogstate