Cogstate advances brain health research worldwide, G-P keeps the team compliant

The challenge: navigating international employment law in unfamiliar markets

As Cogstate's global footprint expanded, the Australian-based company needed to hire talent in new countries — fast. But expanding into international markets meant navigating complex local employment regulations, establishing legal presence, managing payroll and taxes, administering benefits, and maintaining compliance across jurisdictions where the team lacked direct expertise. The stakes were high: missteps could jeopardize both operations and the ability to attract top candidates.

Cogstate turned to a local HR consulting firm for guidance, which recommended G-P — a recognized leader in the global employment industry — as an employer of record (EOR) partner.

The solution: a trusted EOR partner to manage global employment complexity

By partnering with G-P EOR, Cogstate gained the compliance infrastructure and expert support needed to hire and retain international team members with confidence. G-P handles legal presence establishment, payroll, taxes, benefits administration, and ongoing regulatory compliance — ensuring that local terms and conditions are met in every market where Cogstate operates.

Beyond compliance, G-P helps Cogstate create a cohesive employee experience across borders, ensuring global team members feel integrated into company culture from day one.

The impact: global talent access and a unified team culture

With G-P managing the complexity of international employment, Cogstate's leadership team can focus on what matters most: finding and retaining the best people, wherever they are in the world.

The partnership has also smoothed the path for existing team members who choose to relocate, reducing friction and supporting continuity.

"No matter the country they reside in, our team members receive comprehensive support," Teunissen said. "We love that our international team members feel fully integrated into our daily operations and are embraced as part of our 'family,' regardless of employment details being managed by G-P."

Key outcomes include:

• Reduced compliance risk and uncertainty in international markets
• Expanded talent pipeline beyond geographic boundaries
• Seamless support for employee relocations
• Stronger sense of belonging and cultural integration for global team members